We all think we listen well. But, do we? Does your body language say you are listening? Once you leave the conversation, could you write down detailed notes of what was said and the agreed upon next step? Who talked the most? Did the other person feel valued in the conversation? Being successful in sales means that you must build trust. Effective listening is the easiest way to do so.
Here is a link for a 4 minute reminder on effective listening
https://youtu.be/C8zNx_IarUw
Here is a full 48 minute course on it.
https://www.youtube.com/watch?v=Y9LBUf1NzU0