Winning teams are always looking for ways to improve. For sales organizations, that means investing in sales training and sales coaching programs.
Many such companies who have made the switch to training in Customer Aligned Selling and have seen improvements in their results; though some haven’t seen as dramatic an increase in sales as they had hoped. These “good, but I was hoping for better” results can generally be attributed to a handful of missed opportunities in how the training is executed and how what it teaches is implemented afterward.
Here are four of the most common sales training pitfalls, and what you can do to avoid them: