We’ve all heard the Golden Rule of Business: “He who has the gold makes the rules.” That’s especially true in sales! Your customers have the gold you’re after, so you must play by their rules.
To do so, you must also apply the Platinum Rule: “Do unto others as they would have you do to them, not as you would have them do unto you.” There are lots of rules for successful selling, but they all boil down to this one rule.
The Platinum Rule of Sales
Translated into the world of sales, The Rule means: