Steven M Covey in the book The Speed of Trust states that companies that have high trust outperform low trust companies by as much as 286%. To get that level of performance, the employees are fully engaged. What does trust have to do with engagement? Everything! Trust is the foundation from which everyone builds relationships.
According to Harvard psychologist Amy Cuddy, the first things people subconsciously think during first impressions are: 1) Can I trust you? 2) Can I respect you? Trust is the beginning and the mortar of a relationship. Warren Buffett comments that it can take 20 years to build trust, but trust can be lost in 5 minutes through an untrustworthy act.
Trust is the foundation from which all relationships are built. People are not judging you on your competence first; they want to trust and respect you first, then they are open to learn about your competence. Trust is personal first. Then trust can be on the competence level, i.e. Are you competent in what you do?